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Websites & corporate
Forma Pilates
Premium booking and showcase site presenting the studio’s classes and identity.
The project
Forma Pilates needed a site that reflected its premium world while making booking simple for clients. The main need was to gain visibility and trust, with a booking journey that a first-time visitor could understand instantly. We structured an elegant site presenting classes, pricing and the brand’s world, with a booking journey designed to remove any hesitation. Multilingual content lets the brand reach a wider audience without complicating navigation. The result is a more premium, more credible site that converts visitors more easily.
What was delivered
- Multilingual site reflecting the brand’s premium world
- Clear presentation of classes and pricing
- Simplified booking journey
My contribution
Art direction, UX and web development.