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CRM & internal systems
Marocsol CRM
Internal CRM centralizing web leads, prospects and sales follow-up for Marocsol.
The project
Marocsol, a subsidiary of NajiProm group, needed an internal tool to stop losing incoming requests. The sales team was juggling several channels, with a real risk of duplicates and incomplete prospect follow-up. We built an internal CRM connected to the public site, able to centralise web requests, prospects and their history. Sales follow-up becomes clearer for the whole team, without manually re-entering information. The result is a better-equipped sales team and more reliable tracking of incoming requests.
What was delivered
- Centralised requests coming from the website
- Prospect management with full history
- Clearer sales follow-up for the team
My contribution
Needs analysis, internal CRM development and integration with the existing site.